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Edmund Zurita

Business Analyst at Rush Digital

New Zealand

Edmund Zurita's Passles

Rush Digital

Cutting-edge digital engineering

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When your UX is "so good" it's disrespectful

Does having an addictive game equate to success? Where do we draw the line between encouraging users to click on a link and tricking them?

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unknownx500

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Internet of Clothing: Nike's Connected Jersey

Nike's just begun its US$1 billion-worth tenure as the NBA's official clothing supplier and, in terms of what it means for innovation, I...

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unknownx500

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Is your UI/UX ready for the iPhone X?

Apple's latest flagship phone is a fancy new device with a gorgeous new screen - one that's so different, you'll need to make sure your...

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unknownx500

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