We have written many pieces lately about the future of voice and what it might look like. To be honest, I have no idea right now. However, what we are seeing is some fascinating things going on - with a predicted $3 billion market by 2020 we would be fools to not dig a bit deeper and at least have a conversation.
As this research states, people are not shopping with their devices just yet, but it is not far away. The only thing that is holding people back is just lack of knowledge, understanding and general ignorance. However the 'AHA' moment isn't far away, it's literally staring people in the face.
What people are doing with these devices is bringing them into their daily lives, into their bedrooms, living rooms and kitchens. This is similar to the PC movement of the 80s or mobile of the 2000s. This is opening up new conversations, touch points and data. It is also the start of the virtual assistant connected world and driving the adoption of smart homes.
“Voice is going to be your shepherd or butler to the consumer world,” is a wonderful quote by Scott Galloway, a professor of marketing at NYU Stern School of Business. It is so true, and will become more and more true, as we as consumers start to embrace this new reality. Once we have a shepherd or butler we need somewhere for them to direct us too, that is why we need more and more brands and businesses to get into voice.
At RUSH, we are already leading the way with the voice revolution, with work on Alexa and Google we are delivery exciting new territories for our clients. However, the world needs more. It is very reminiscent of when the app store opened up in the late 2000s, the more apps and skills their are the better it is for all of us.
Get into it, go voice!
According to the research, “the number-one reason why the respondents didn’t shop with their device: the lack of a screen (10.03%). But an extremely close second place was that they didn’t know how to shop (10.02%) and 8.33% didn’t even realize that they could.” The third reason was privacy concerns.