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Uber is making the Uber for bike sharing

As Amelia mentioned in an earlier post, bike sharing is turning into a big deal globally. Numerous bike sharing companies have popped up, with each one probably getting described at some stage (in typical tech start-up fashion) as "like Uber, but for bikes".

But it looks like that description is going to need to be shortened to just: "like Uber". With their announcement today, perhaps the biggest name in transportation sharing, Uber, revealed that it's expanding into bike sharing.

It's a move that makes sense, with Uber wanting to be the go-to for ride sharing of all types. And by bundling this functionality into their existing ride-hailing app, they have a significant advantage over other existing or up-and-coming bike sharing companies in that, instead of having to convince potential users to try them out, they already have a large, well-established user base that has simply been given another option to get from A-to-B.

It goes to show that even new, disruptive innovations are open to disruption themselves.

Having a greater variety of transportation modes at your fingertips helps make it increasingly easy to live life without a car. We’re particularly excited about bikes because they can provide a convenient, environmentally friendly ride even in dense cities where space is limited and roads can be congested. While it’s just one small step, pilots like Uber Bike by JUMP can add up to major progress, and we can’t wait to see how it goes.

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