Most of us know about the slow supposed demise of the platform SnapChat - which has had it's primary function of 1-10 second disappearing image/video sharing replicated and duplicated by other social media game players (Facebook stories, Instagram Stories, etc...)

They're clinging onto what they have left and finding ways to innovate. The newest of which is using Augmented Reality to let people play with an AR version of a product overlaid on the world around them.

The new ad formats are set to make the snapchat advertisements more 'memorable' and to 'coax' more money from businesses wanting to join in on the fun. 

BMW are one of the first of these businesses. 

It remains unknown whether the immersive experiences offered are going to be effective in advertising products and services in a new light, but personally I hope SnapChat hangs around for at least a little bit longer.