As soon as something of significance happens in life - a proposal, birth of a child, new car etc. - what do you do?
The linked article points out that the 'older generations' response (those of us who grew up without social media) may pick up the phone to call family/friends. Although, social media management company Sprout Social found that for the most part, people these days use social media to announce major milestones. Is this really surprising with the way things are heading?
The facts are as follows:
- 79% of those surveyed said they share milestones on social media first.
- 75% said they still do that in person.
- Texting and making a call rank a bit lower.
- Less than a third send a letter.
Basically, the announcements and connections we make are now, more than ever, virtual.
As indicated, for businesses like RUSH it is key we reach an audience and stay relevant - go where people are the most active and follow the trends.
On that note - follow us on Twitter? @rushdigital
Facebook is the preferred sharing platform for milestones like getting engaged, having a baby, or graduating from college. Instagram ranks second, followed by Snapchat, Twitter and YouTube. What it means is that the sinews that connect us are going virtual. If you are getting married, having a child, changing relationships, or heading off to a new job, it's more likely than ever that you'll turn to Facebook or Instagram first, according to the survey. As the report indicates, it's an important finding for small companies trying to reach an audience. First and foremost, it's a simple business lesson--go where people are the most active and follow the trends. If you share news with a select few in person, but you mostly let everyone know on social media, then it makes sense to gravitate to that domain.