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Uber is actually getting off the ground

Uber is taking ride-sharing to the air - talking about it more seriously this time. After a rather ambitious-sounding announcement in late 2016, 'Elevate' (the name of the project) seems to have actually taken lift-off. 

The latest announcement is a partnership formed with NASA to help manage their fleet.

Like suggested just a few lines above, this sounds ambitious. Although it is only safe to say that I possess a mere basic understanding, even from where I am positioned there looks to be 'many a challenge' involved here. One being - rolling out a network of flying cars in Dallas, LA and, of course, Dubai by 2020. Another is what Uber is expects to invent - a kind of aircraft —electric, with vertical takeoff and landing capability, capable of flying 100 miles in just 40 minutes (which as far as I know is still in the planning stages).

It is what seems to be a good move in terms of Uber and its innovation strategy going forward, with these challenges addressed and more progress made, who knows - maybe we will be flying from destination to destination sooner than we think!

Uber's project for flying cars, known as Elevate, caused a whirlwind of attention when it was unveiled in late 2016. Now, the ride-sharing company has taken the next step in the project, teaming up with NASA to help manage the vehicles. In a speech at the Web Summit in Lisbon, Portugal, on Wednesday, Jeff Holden, Uber's head of product, said the company would be adding Los Angeles to its list of test cities where it expects to be able to have an aerial taxi service by 2020. Also on the list are Dallas-Fort Worth and Dubai, which had been previously announced. "Combining Uber's software engineering expertise with NASA's decades of airspace experience to tackle this is a crucial step forward for Uber Elevate," Holden said in a statement on Wednesday.

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