I'm with Barron Webster on this one, great piece.

Yes there is as he calls it a lot of 'Addictive AR' around us, lots of demos and examples of fun forms of AR. We have the snapchat generation to thank for that and that is sincere as without their drive and adoption the spotlight might not be as bright over AR as it is now.

The future of AR is actually about the boring stuff, the informative stuff that becomes utility around us. Bringing the boring to life, allowing the boring to have connectiveness to the world. Yes your camera sees "table" and your phone has an internet connection; now your table is connect to the internet. What does that actually mean and why is it important? Now all of a sudden the table has potential, it has the ability to communicate with the world. A table might not be the best example but think of a gourmet recipe, taking a photo of this now opens up a world of connected things via an AR computing interface. Add in the ability of intelligence, IoT, rich media, location and things start to happen. That recipe could lead to an automated food delivery service dropping off all ingredients, your IoT appliances prepping themselves and your voice activated assistants arranging and organising your dinner party, guest lists, wine matching and music selection. All of this from one photo of a recipe.

The key thing here is that if we start to imagine beyond what is right in front of us now then the possibilities are potentially endless. Think about how when things get access new worlds and business models start to develop and form, houses got access to a network and created Airbnb, cars and drivers created a entirely new transportation industry and us humans got connected and our communication changed forever.

Computer vision is a big component of the work we are doing here at Rush, we see the future about vision and giving computation and intelligence sight as critical to how the world evolves over the coming years. 

It is exciting times when you start to think about the possibilities and we are only just opening our eyes to the world of opportunity.