While the smartphone is naturally more of a visual tool than it's predecessors, no one could of imagined how large of a role the camera would play it's future. The recent release of the iPhone 8 lavished it's powerful dual-lens-12MP rear camera, and recently the Google Pixel 2 XL managed to push it even further unveiling it's AI-powered-12.2MP rear camera. Masses are itching to find the best phone cameras on the market.

Previous trends have dual cameras being a featured asset on premium phones and the now recent Google Lens on the Pixel is no joke, allowing to search directly through the camera, giving you landmark details, animal species or simply the name of an object. 

However 'the best' doesn't always rely on technical edge, how the resulting image is controlled and altered is also huge draw to the masses, 'portrait' mode on the iPhone allows you to highlight the subjects of you photo, just one of the things which help draw out our natural desire for visual representation.

As social media is taking over so is the need for the flashiest most advanced camera available. Snapchat and Instagram are two apps which have given users that incentive as both involve the user's interaction, whether through AR or simply changing colour depth of photos.

The push for smartphone cameras is changing the game and laying out all it's innovations on the field with Facial Recognition, 3D scanning, Depth Sensing, and AR getting increasingly popular, one can only imagine what we can expect in the future of smartphone camera tech.