We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010



Posts: 407
Reposts: 0

Marketing doesn't want AR....what the????

According to this study done on 600 marketers across industries is that the emerging tech is high on their priorities but VR, AR & MR are not.

This article goes on to explain why they should be considering AR as the most relevant and exciting tech for 2018 that all marketers should be considering and i cannot agree more.

I have written of late how exciting it is to see Apple and Google investing in hardware and software that is focused on AR. We all know it is coming and now we all have the tools at our finger tips.

Earlier this year RUSH was responsible for building out the New World Easter Egg hunt in AR and it has resulted in massive response from customers by hitting our target numbers in the first few days of the campaign and now just last week we won gold at the TVNZ Marketing Awards, both pretty strong signs that AR and marketing work.

So all of you marketers out there or even those who work in businesses who play a role in the marketing of your brand or products, consider AR and consider it seriously as it's coming and the applications are endless.

We recently surveyed over 600 marketers across industries, roles, and levels to find out what agency “digital” marketing capabilities and media trends are most important. We asked them to prioritize (out of a list of over 40) the capabilities they felt are the biggest drivers for their business. Things that popped to the top include digital strategy, content strategy, CRM, and customer experience (CX). 

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.