Interpreting a challenge or brief can be relatively simple, but truly understanding the problem that we are trying to solve is no doubt the most important of all.

To achieve this, at Rush we embed a design-driven culture in our approach, putting "the customer" first by applying human-centric creative processes to build meaningful and effective solutions.

Design thinking requires stakeholders to always question the brief and the problem to be solved and to revise the opportunity before embarking on its creation and execution with a common goal -- by truly understanding the problem can we ensure the solution meets the user’s / customer’s needs as closely as possible.

In the below post, Sam addresses some interesting points at a more semantic level, things to understand, before you dive ahead to build the next "Uber for X / Tinder for Y"