You probably have not heard of Cambridge Analytica: the US-owned company behind Trump's victory and the Brexit has developed an entire system that some claim is nothing less than a whole AI Propaganda Machine, that will win (almost) all battles it enters.
The first part focuses on how they collect all the data, but what is really interesting is that second part where all of this is then analysed to determine your personality.
Based on that knowledge, it becomes easier to then come up with your psychological drivers, and how you take decisions.
The final step is how to change your future behaviour, and flood you with information targeted at making you change your mind or comfort you that you have taken the right decision. Want to know more? Have a look at the link below and welcome to the world of Facebook dark posts...
By leveraging automated emotional manipulation alongside swarms of bots, Facebook dark posts, A/B testing, and fake news networks, a company called Cambridge Analytica has activated an invisible machine that preys on the personalities of individual voters to create large shifts in public opinion. Many of these technologies have been used individually to some effect before, but together they make up a nearly impenetrable voter manipulation machine that is quickly becoming the new deciding factor in elections around the world.