Any business that has to deal with customers understand the importance of improving customer service. Given the repetitive nature of the customer support job, machine learning creates a huge opportunity.

By interacting directly with customers, machine learning can accumulate a huge unstructured and structured data pool which is extremely valuable for marketing, operations, and product management. It gives insights on customer psyches. This allows businesses to target their customers accordingly.

With the current advancement in speech analytics and predictive analytics, companies that can first successfully apply these applications to their business will dominate over their competitors.