Startups have the knowledge and the structure ready for innovation, and corporates have the name, data, and distribution. Together, these two make the best, single business. It's as if their weaknesses just cancel out. 

Accelerators in Europe are starting to ditch the old model of funding and advising startups -- and changing towards connecting them with larger, established corporates to form joint ventures.

By teaming up with larger organisations, startups focused on data-driven innovation have access to all the data they otherwise wouldn't be able to afford, and corporates don't need to leave their comfort zone. It's the best of both worlds.

In fact, here at Goat Ventures, we've always believed that the two combined have an obvious advantage, which is why we've created our own joint venture and are looking to do more.