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Can design help your business cope?

The technology upheaval is a complete nightmare, lets be honest and it's here and it isn't going away very soon.

However can design thinking make a big difference? Are we able to solve our business challenges with great design thinking or thinkers?

This great piece looks at exactly that. We have to deal with what is the most important thing in life and that is the human interface and how we make life better with design. 

At the end of the day design makes life better and if you're in business today you're goal should be to become a design led thinking organisation who has your customers needs at the heart of your product or service.

A big component of this new world is building things, prototyping and learning. Actually getting something tangible into peoples hands helps open their minds and with that comes action. Our business is built around a foundation of solving problems, to do this we have to build a solution, analyse it and then build it again even better, repeat and repeat.

Bottom up people that is the future

“This is the great era of design,” said Barry Wacksman, executive president and chief strategy officer of digital agency R/GA, whose clients include Global 500 brands such as Nike, Samsung, and Unilever. But he cautioned that we’re also confronted by so much bad design that “when we encounter good design” it can feel “transformative.” Several panelists spoke of the ways in which new and disruptive technologies—including the proliferation of mobile devices and the spread of social media—are empowering consumers, forcing large companies to listen and respond rather than preach and prescribe. In many ways, said Wacksman, the “culture has shifted from top-down to bottom-up.”

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