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Want 9,900% ROI? Invest in UX

It's easy to dismiss UX design as an expendable part of the development process, something that you could just hack around and get lucky on; because since it's easy to see when something is user-unfriendly, it must be easy to make something user-friendly instead, right? 

This article does a good job of explaining why you shouldn't underestimate the value of UX, but for the tl;dr, here are some numbers for you:

50%: the percentage of a developer’s salary that is wasted on fixing errors that a UX design process would have weeded out

75%: increase in sales in the top 2% of companies that invested in UX in a study of 408 companies. Even companies that didn't commit as much, but still invested in UX saw a 60% increase in sales

$100: the return for every $1 invested in UX

23%: the percentage of customers with a positive experience of a product that told 10 or more people about that product.

Every dollar invested in UX brings $100 in return This is an average figure, but it’s a ROI of an impressive 9,900%. How does UX design bring about such a high return? It’s a combination of factors, including lower cost of customer acquisition, lower support costs, increased customer retention, and increased market share.

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