...in real time. The Mill Blackbird is a fully configurable electric car that can be adapted to physically mimic different cars. Combined with AR technology and the Unreal Engine, a film-maker can film on-site and see, in real time, the subject car there as well. This provides a huge benefit, particularly in creating ads for car companies in cases when the car is still a secret or it doesn't even exist yet. It also means not having to wait for months of post-production to see a result, allowing for more creative choices on set.

Seeing the awesome quality of this system, I'm almost tempted to stick AR markers all over my Mazda to turn it into a Mazderati.