You know that feeling you used to get when driving a car equipped with GPS (let's say early 2000s) and it would give you an unclear or late instruction and make you miss your exit on the motorway.
You would then shout at it in anger and frustration, but the GPS voice will then naturally continue to tell you where to go once it had recalculated your new route.
Well, good news! In the near future, you will soon be able to re-live that moment by calling a Call Centre using Amazon's Alexa system. No more humans to talk to, and as such, plenty of potential frustration to unleash on bots and no risk of offending them if your landline is not working or if you are trying to get an update on when your order will be ready for delivery.
The software is designed to be completely self-service from a caller's perspective, although companies will still need to hire (or outsource) service representatives for matters that need a human touch. The service also integrates with Salesforce and promises a real-time access to a customer's call history, so frustrated callers should be able to skip the endless phone menus when they dial that customer service line the second or third time.