Yes i was one of those who jumped on the Alexa bandwagon and declared their victory at CES however as this article states the war is just beginning.

What is really the most exciting thing to come out of all this is that the race to bring invisible computing to market is on and is finally becoming a true reality. 

Who needs to type this piece when i can tell Alexa my thoughts and have her script it based off my previous work and style. Why can't i have Google Assistant help me plan my work day and organise my meeting schedule for tomorrow? Maybe my wife might even get some flowers sent for her birthday this year thanks to our friend Alexa.....

The bigger picture here is that the idea of have a voice controlled computer interface is here, we can now start interacting with our digital worlds away from our keyboards or smart phones, no more RSI and no more looking down at our navels while we type.

What is cool is to see how third parties have embraced the idea of virtual assistants outside of their traditional business, check out the announcement from VW and how they are going to be integrating Alexa into its cars with specific car centric features like understand the status of your car, how much gas it has left, where the next petrol station is or charge station, ability to locate it, lock it, and of course directions.

Lets see where this goes as there is some fascinating times ahead but so much opportunity.