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We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010

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The blueprint for the personalisation future

The idea of going on a cruise holiday is the stuff of nightmares for me. I would hate the idea of going on a holiday where everything is so cookie cutter and one size fits all.

However thanks to the great work by John Padgett and his time at Disney with MagicBand he is now turning the cruise line holiday industry on its head and now he has my interest.

Personalisation is the future, no longer do we have to or should we have to experience the same thing as everyone else. 

Look at how Padgett has taken the simple idea of allowing people to manage their own personal schedules at Disneyland through to the cruise line holiday industry. There are many examples of where this friction free experience and principles are beginning to be applied to a variety of service industry experiences, think sports events, music festivals, hotels, hospitality, entertainment centres you name it.

What i do love here is it isn't really a technology discussion any longer, we are beyond that, now we are looking at the consumer experience and how much value we can add, offer more and get more.

The world we are moving into is all about personalisation, driven by A.I and data it will all come down to the ability to capture customer data and them serve your customers with preferred offerings, deals and experiences, giving them exactly what we want most, while spending very little time or energy making our choices, who doesn't want a holiday like that?

Carnival, the $38 billion dollar cruise industry behemoth. will unveil the Ocean Medallion, which promises to transform the cruise ship experience into a personalized voyage at massive scales: Where touchscreens will recognize you as you move past, a la Minority Report; where every drink you order and every activity you do will power new recommendations, refactored three times a second, based on precisely what you’ve been doing; and where crew members will know you by name as you approach, know where you’re going, and know exactly how much help you might need; and where you can order anything you’d like, anywhere you’d like among the ship’s dozens of floors and rooms, and a waiter arrives with your order in hand. Think of it like Uber for everything, powered by Netflix recommendations for meat space.

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