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We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010

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A video games pedigree leads to enterprise thought leadership

It makes me a target of many jokes from the dev team, but when I say the projects I enjoy the most tend to be about business and enterprise solutions rather than games, I mean it. That's not to say I don't enjoy working on games as well. The reason I like working on enterprise has a lot to do with having had a lot of experience with games; and when businesses come to us for help, it means they recognise that we've put in a lot of serious thought and effort into how to make the fun stuff fun, and our experience might help them make the serious stuff fun, too.

The article quoted below explains that AI in the "The Last Guardian" was used to make a more compelling and relatable companion and that approach could be used to make other applications (with a particular emphasis on chatbots) more compelling and relatable - imagine having a banking app that gave users a sense of empathy on top of simply displaying useful information. To me, this article is more than just another example of AI being awesome, is a reminder that businesses could learn a lot from video games.

The strict performance requirements of games have given us skills that have made us cutting-edge technologists and have transferred nicely into our non-gaming projects. Now, with AI and chatbots becoming a technology that businesses want to use more often comes the need for careful design in order to make the output of that tech more relatable to users. 

Turns out the future of business is something we're already familiar with.

In a chatbot, I’d prefer to have some of the same mystery. I’m not saying a chatbot should refuse to be helpful, but maybe it means a banking bot knows when to question your intentions. “Are you sure you want to pay off that bill right now because you’re pretty low on funds” is more helpful than a chatbot that follows every command perfectly. With a travel bot, I’d rather use an intelligent assistant that “wanders” off to Expedia and finds an amazing deal on a hotel even though I’m trying to find a flight. Feeding helpful information is a sign of intelligence; following every dictum is a sign that the developer took some shortcuts and skipped the AI.

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