We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010



Posts: 407
Reposts: 0

Strategy is dead, get on with it

This is a very interesting argument and a good thing to consider in the world of innovation. No longer can we rest on the assumption, predictions and fiction. We now live in a world where action is the currency, things that are true and correct drive decisions and learning is the foundation of the future.

I love some of these guidelines and how they relate to the world we are all diving deep into. At Rush we are spending so much more time with clients focusing on the actual data and not making predictions or assumptions.

Innovation should be a verb that characterises the way we work and not a noun referring to departments or projects. We all need to do it, it can't be someone else who has all the responsibility and most importantly it must be underlined by ACTION and everyone can now be a change-agent.

Make small bets and lots of them, don't be afraid to fail and most importantly be prepared to have to tell your team we failed but we must learn from it

Speed is the key, we don't have the time to wait and if we do we will be superseded before we get out of first gear. Get up and get on with it!

Without a proper middle, or end, for any initiative, the distinction between strategy and tactics blurs: tactics become strategy, especially if they are  performed in a coherent and consistent fashion. Strategy, in turn, now takes place in the moment, in the form of an agglomeration of a series (or not) of tactics.

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.