At Rush we're all about innovation and the use of technology in the right context. When you scale back a problem, and in this case a fundamental area in the human journey, Farming. You can then take a holistic approach, using different, more innovate technology to bring efficiency to the industry. 

Farming, as predicted in this article, is underachieving and will continue to do this in the not to distant future. Eventually we will need farming techniques to feed the human population. So what have they done to approach this, they have used Gamification, Artificial Intelligence, Machine Learning and Augmented Reality to scale the solution for mankind to be able to farm on a larger scale. 

You can almost imagine it, people sitting at home or work in their cubicle playing Farmville for real. My question is, why aren't we doing it yet!?