We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010



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Is this real life Farmville, scaled and executed?

At Rush we're all about innovation and the use of technology in the right context. When you scale back a problem, and in this case a fundamental area in the human journey, Farming. You can then take a holistic approach, using different, more innovate technology to bring efficiency to the industry. 

Farming, as predicted in this article, is underachieving and will continue to do this in the not to distant future. Eventually we will need farming techniques to feed the human population. So what have they done to approach this, they have used Gamification, Artificial Intelligence, Machine Learning and Augmented Reality to scale the solution for mankind to be able to farm on a larger scale. 

You can almost imagine it, people sitting at home or work in their cubicle playing Farmville for real. My question is, why aren't we doing it yet!? 

With the right formula of AR and AI, users can monitor and nurture plants from virtually anywhere in the world. It doesn’t matter if they’re growing plants on their kitchen counter, or preparing for their next harvest. Better yet, they can do this with the latest information on a plant’s acidity, nutrient, watering levels and more in an environmentally sound manner.

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