EA have a mountain to climb but they are certainly going in the right direction with Andrew Wilson at the helm.
Here Andrew points to a "not to distant future" where gaming becomes a more intuitive, engaging and all encompassing experience. An experience that has similarities to how music has grown from a discrete (where you had to choose to listen to music, and make an effort to do so) to an indiscreet (where its all around us, with the likes of Spotify).
We've often talked about how gamification has already started to have a direct effect on how we interact and learn. This is only going to grow.
EA believes that everything that we use or interact with becomes internet enabled and as such, plays a part in what happens in our gaming. You can see this happening quite easily. With the Likes of Facebook getting into gaming, I'm pretty confident that every interaction you have on their platform, ends up playing a part in your game that you're playing through Facebook Gameroom.
So, in the "not to distant future" you will be gaming, whether you realise it or not... Are you ready? I know we are...
Wilson has a knack for forecasting the future of the industry. In its 34 years, the creative process at EA has expanded from a handful of coders producing games in a couple of months, to hundreds of designers, artists, writers, and actors collaborating for years on global-facing blockbusters. But the past few years have been something of a unique inflection point. Wilson took the executive role at EA in 2013, the year the video game publisher won The Consumerist’s ignominious title of Worst Company in America — for the second time in a row. Under his leadership the company has shifted focus to what it calls “player-first,” creating an internal committee to learn what fans said and continue to say across the internet, and to grow from that criticism.