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Nail the experience first...The Google Mantra...

Sundar Pichai is one year in however he is taking the Google Mantra that Larry and Sergey built their initial search engine around to the new world of AI. Build it first and nail the experience and commercials will follow.

I have written many an article as have my colleagues on our excitement around the direction of AI, machine learning, NLP and it is thanks to visionaries like Sundar that are helping businesses like Rush bring this to life with our clients.

Our mantra's are very similar, we know from our deep foundations in gaming that UX is critical to the success of any product or service, if you don't nail the experience you definitely won't have many customers. We built our development methodology around this mantra and it is something we hold true to the core of our work.

We live in a world of unknowns and they happen every day, however at the end of the day human problems good and bad remain the same, we all want things that augment and enhance our lives. 

I'm excited by the likes of what Sundar is doing, i'm excited by what our team is doing and more importantly what our future experiences have to hold.

Well done that man! Keep up the good work

If Google Assistant is indeed the evolution of Google search, it means that the company must aspire to turn it into a business with the potential to be huge in terms of profits as well as usage. How it will do that remains unclear, especially since Assistant is often provided in the form of a spoken conversation, a medium that doesn't lend itself to the text ads that made Google rich. But Pichai says that he's confident that the best strategy remains nailing the experience first. "I’ve always felt if you solve problems for users in meaningful ways, there will become value as part of solving that equation," Pichai argues. "Inherently, a lot of what people are looking for is also commercial in nature. It’ll tend to work out fine in the long run."

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