To date, Virtual Reality has been almost exclusively a one to one experience. Limiting groups of people not only in the IRL room with you but located anywhere else... that was until Jaguar launched their latest car, the iPace. Said to be competing with the much loved Tesla 3.
For me, this is the next step of VR, bringing social and multiplayer together to experience a live event... either a new version of a lan party (does anyone remember those?) or playing your friend 12,000 miles away.
At Rush we have conceptualised similar technology and ideas, but pushing the technology to achieve bigger and better experiences so that engagement is rewarded and built upon.
The future is coming, like winter, but more fun!
I was already impressed with the live captured host kicking off the event among a sea of 54 other guests sitting at tables. But then he followed it up by announcing that a similar event in London was also taking place at the same time and they would be joining us. Immediately a few more tables filled with virtual guests appeared, again all waving their controller hand to say hello. All 66 of us located across two continents were now together in one live environment for the reveal of Jaguar’s first-ever electric vehicle.