Innovation is key to the world becoming not only technological hyper planet, but society in general is moving forward at an incredible rate. Which is why, when it comes to developments in environmental development, I am a keen observer. 

The world has now begun to shift in that balance of clean and renewable energy options versus coal based energy. Innovation is pushing that even further with better designs which have a smaller impact on the world and wildlife that its currently effecting. Who knew we would be looking at bladeless wind energy generators!? 

The world needs to keep going and this is a great example of  innovation at its best. At Rush, we always look at the way in which any product or idea has far reaching implications, beyond the initial problem, this way we can deliver a much more scalable solution. It has to achieve more than just one result, it should execute beyond the temporary.