The formula hasn't changed.
In a CV (capitalist venture) like Goat Ventures, the words innovation and unicorn are common topics with the corporates we consider joint ventures with, and the startups we invest in. Everyone's racing to create the next big thing with models and philosophies inspired by the so called new learnings of the repeatedly referenced Ubers and Stripes. Hold on. Let's not forget unicorns existed well before Google and Apple!
McDonald's for instance was the unicorn of its time. It didn't just appear, it charted an amazing path, and their story is actually very familiar. Something tells me that according to this fun movie, it was and still is all about 1) persistence in execution, and 2) revolutionary value propositions.
THE FOUNDER is a drama that tells the true story of how Ray Kroc (Michael Keaton), a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers' speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.