I love customer experience thinking, it is something that at Rush as a gaming company we have built so much experience in and some much IP around. However the next frontier of the industrial revolution involves businesses like Rush helping business take on how digital transformation applies to supply chain operations.

Everyone is saying the same thing, Data, Robotics, 3D printing, Internet of things, drones, driverless vehicles, analytics the list goes on, all of these are allowing us to know more about our supply chain, get closer to our customers and change the way we do business. 

The long and the short of it is that it is now a reality, digital supply chains are here and how we embrace them is going to be the winning and losing of the next frontier