We work with brands, we work with lots and lots of them and especially the marketers or organisations. However as we move into a world with even more and more technology coming on tap it is becoming harder and harder for brands and marketing departments to keep up.
Digital transformation is going to be critical to the future of all business. How are we all going to move towards the new world that superstars like Uber & Airbnb are currently forging? Is it going to be customer centric thinking and personalised experiences that will drive this transformation or will it be the technology platforms that are opening up new ways of communication?
At Rush we see a future where the two work hand in hand together, experience and technology become one, thinking and building are interconnected and boardrooms, marketers, IT and procurement are aligned with one common goal....customer experiences at the centre of future business growth.
So is VR tech worth the investment? Possibly, however it all depends on what your customers needs are today and more importantly what they will be tomorrow!
In our recent Digital Disruptors report, we found that businesses in the UK are actively thinking about new trends in technology for brand communication. 24 per cent already use VR and a further 46 per cent said that they will be ready to use it within the next year. At the same time, we were shocked to see that whilst so many may appear tech savvy, 36 per cent of businesses in the UK still do not even have a mobile-optimised website or app. It is imperative that they choose new technologies that will improve their customer experience and add value to the brand, rather than just trying to keep up with trends. Brands must undertake a digital transformation process to identify the right way to communicate with their customers, rather than just jumping to use brand new, unproven interfaces.