One of the most exciting news to break today is that VR has started to make waves in Hollywood.  Studio heavy hitters are starting to dig into their deep pockets and no longer is VR just something that the kids from the valley or silicone beach are playing with.

This can only be good news for the experiential entertainment industry. Not only would heavy hitters like Academy Award-winning director Alejandro G. Iñárritu increase the odds of success for mainstreaming VR, but, it would also inspire other film makers to adopt this technology and change the face of entertainment overnight.

If the 'mobile first' movement started in 2009, the 'VR-first' movement might have just kicked off. I should perhaps even look forward to viewing the final star wars movie in VR.