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Why Snapchat's Spectacles Won't Fail Like Google Glass

US$129 vs ~US$1,500 might seem like the obvious answer, but I feel there's a deeper, more philosophical reason why the new Spectacles from Snapchat/Snap Inc. won't end up being a false start like Google Glass: it's fun. Whereas the Glass may have taken itself too seriously by trying to be too many things way before anyone was ready for it - an assistant/ a constant companion/ a distrupt-the-way-we-live tech - the premise behind the Spectacles is that it takes a step back, lets users have fun (without being prompted), and gives them the option to capture and share that fun instantly. 

Perhaps there will be a time when the Glass makes a comeback - and the article also states the Spectacles aren't just about fun for the newly rebranded Snap Inc. - but the bright new world of wearable tech the Glass promised might need users to get used to, and have fun with, the more casual Spectacles first.

Why make this product, with its attendant risks, and why now? “Because it’s fun”

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