We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010



Posts: 407
Reposts: 0

Toyota steps up with a VR immersive experience event.

Toyota are taking that step forward and going beyond 360 Video Experiences with an Immersive event worthy of a HTC Vive. 

The problem with most commercial companies these days taking a step into VR, is that they think a 360 video or picture is good enough, but where is the immersion and engagement? Toyota stepping up this week at TechCruch Disrupt and I for one and really excited to start seeing this here in New Zealand with brands... Watch this space. 

As more brands continue to experiment with VR, the experiences seem to get more polished and sophisticated as time goes on. Solely covering this space over the years, we know it wasn’t too long ago that an automotive VR event activation usually just included a simulated driving 360° video experience — maybe if you were lucky — a rumbling chair too.

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.