Toyota are taking that step forward and going beyond 360 Video Experiences with an Immersive event worthy of a HTC Vive.
The problem with most commercial companies these days taking a step into VR, is that they think a 360 video or picture is good enough, but where is the immersion and engagement? Toyota stepping up this week at TechCruch Disrupt and I for one and really excited to start seeing this here in New Zealand with brands... Watch this space.
As more brands continue to experiment with VR, the experiences seem to get more polished and sophisticated as time goes on. Solely covering this space over the years, we know it wasn’t too long ago that an automotive VR event activation usually just included a simulated driving 360° video experience — maybe if you were lucky — a rumbling chair too.