I've openly said, in many of my public presentations, that AR allows more social interaction than VR, but I wonder if Cook might be short changing the vision for what VR could be, it's one thing for me to say it, but for the CEO of Apple, arguably the most influential consumer technology company in the world - well, while we all can shape the future, to say Apple couldn't influence this more than others is quite an understatement - so is Cook writing off what VR might be able to do too soon? Maybe Cook sees the two merging, as the line between VR and AR is actually quite a fine one, and both technologies are still in their infancy, it would be like trying to predict the Boeing-747 while looking at the Wright Flyer on that fateful day in 1903.