I've openly said, in many of my public presentations, that AR allows more social interaction than VR, but I wonder if Cook might be short changing the vision for what VR could be, it's one thing for me to say it, but for the CEO of Apple, arguably the most influential consumer technology company in the world - well, while we all can shape the future, to say Apple couldn't influence this more than others is quite an understatement - so is Cook writing off what VR might be able to do too soon? Maybe Cook sees the two merging, as the line between VR and AR is actually quite a fine one, and both technologies are still in their infancy, it would be like trying to predict the Boeing-747 while looking at the Wright Flyer on that fateful day in 1903.
Augmented reality, Cook argues, offers the possibility to deepen and expand real-world social interaction. It “gives the capability for both of us to sit and be very present, talking to each other, but also have other things—visually—for both of us to see. Maybe it's something we're talking about, maybe it's someone else here who's not here present but who can be made to appear to be present.”