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We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010

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AR will mature. Will you be ready?

So what is holding us all back from walking around with Augmented information at our fingertips? This article gives a great overview of the key areas and helps to define the fact that AR is just a content delivery system and it all comes down to how we can utilise it. Yes there are barriers as we speak thanks to the current fragmentation of hardware and platforms however the appetite is growing and the capability is there. Look out for the next generation of AR, it's coming slowly but surely

Don’t let Pokémon Go’s crudely rendered Pikachu and friends fool you: AR is fast becoming a tool that lets businesses leverage the ability to overlay digital information on top of real-world images in ways that reduce downtime, boost productivity, and improve customer service. Although the basic technologies to enable AR have been around for a few decades—the pioneering yellow "first down" line seen in televised US football games debuted in 1998—only recently have computer processors, optics, graphics and devices advanced far enough to make AR portable and accessible to most people. Today 1 billion smartphones in use have the sensors and graphics acceleration needed for AR, although less than a tenth of users are actually using it.

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