These numbers are massive and really are starting to show that we might just have found the next big engagement and acquisition platform. The completion rate numbers alone are amazing which actually shows how immersive this platform is and what it can do for brands. Get on board people quickly and take advantage of the 'Gaze through rates' of 30% wow!
It found that click-through rates, or more correctly “gaze-through rates,” are nearly 30 percent on Immersv’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop, according to the Innovid 2016 Global Video Benchmarks. And Immersv said that VR drives 12 new installs for every 1,000 video ad views, compared to 0.5 for mobile and 0.2 for desktop. Video completion rates on Immersv videos are over 80 percent.
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