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Big numbers = big brand engagement for Pokemon Go

Another update on Pokemon but this times some hard cold facts and numbers. Incredible to see the growth and what it is on track to generate. However this article looks at how brands are using it to engage customers, some great examples especially the 27% jump in sales for McDonalds Japan.

In the last month, Pokémon Go has: Generated over $258 million in it’s first 5 weeks of release (and is on track to hit $1 billion in revenue) Is projected to make $3 billion in revenue for Apple over the next 1-2 years Has 20 million daily active players Those players are spending an average of 26 minutes in the app and opening the app an average of 6 times a day With those types of numbers, it’s easy to see why brands and retailers are jumping on the Pokémon Go and Augmented Reality bandwagon.

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