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REYEDR :: NZ Startup of the Week

It's not easy trying to innovate in a small market, but when you've got a good idea it certainly makes for a smoother ride. Every good idea solves a fundamental problem, and the best ideas solve the most fundamental problems. 

Reyedr hits the nail on the head with its HUD and their smart motorcycle OS. With a vision to make HUDs as essential and ubiquitous for motorcyclists as smartphones are for all of us, Reyedr has pushed through all the obstacles in their way and embodied their vision to develop a final bespoke prototype.

And with Skully, their biggest competition in the US, recently tanking, the doors are wide open for Reyedr to take centre stage.

According to the Ministry of Transport, the risk of getting injured or being killed on a motorcycle is 21 times higher than for drivers of cars. Reyedr is developing a HUD with universal helmet mount, to present critical data such as speed and navigation at eye level, so you can concentrate on the road at the same time as seeing your critical info, just like fighter pilots do.

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