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AI in marketing...bring it on I say

Once you get your head around the idea of Artificial Intelligence and stop thinking of it as Cyborgs control us and a matrix type world then things start to become a little clearer. Done right and they can really make a big difference. As per the previous piece i did on AI this is another interesting read to see how the likes of Macy's are using it to provide virtual shop assistants for consumers and others too in many ways. I'm so excited about the direction this is heading and i encourage you all to read more about Watson and what it can do for you. Enjoy!

In an increasingly noisy and cluttered world, advertisers are seeking ways of using technology to deliver more personal and relevant content to consumers in ways that can scale to reach millions. Artificial intelligence is leading the way in providing a solution. A Canadian startup have created chat bots that use AI to have conversations with users, and in Japan, a creative agency has appointed an AI robot that mines creative databases to provide input as their creative director.

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