Does VR extend into virtual world environments? Gaming and the likes of Second Life? This is an interesting article looking at a range of industry uses of where consumers are fusing the digital and real worlds together. How brands are finding ways to promote to specific user groups in different ways in the virtual world than the real world. Hollywood, Sports, Gaming, Retail, even recruiters are finding ways to take the immersive experience and bring it to consumers in a variety of virtual experiences.