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Hollywood special effects coming to your Snapchat

So with the presence of Raffael Dickreuter joining the Snapchat in June as a “Concept and Augmented Reality Designer” this really drives home that Snapchat are throwing everything at the AR space and are taking to the next level. I'm really excited to see where they go with it, i watch my kids daily enjoying the technology of AR without even knowing it and they are going to be the generation that doesn't know the difference between life with it or without it.

Snapchat has hired a top visual effects specialist in Hollywood to work on “augmented reality.” It could be related to the company’s secret project to build sunglasses that superimpose computerised images on the real world. His hire, though, fits into Snapchat’s push into augmented reality. Snapchat has been working on secret AR sunglasses project for several years, and its CEO Evan Spiegel was photographed wearing an early prototype last fall. The app as most people know it now is also a “quiet introduction” into the world of augmented reality, thanks to the popularity of the Snapchat lenses.

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