So with the presence of Raffael Dickreuter joining the Snapchat in June as a “Concept and Augmented Reality Designer” this really drives home that Snapchat are throwing everything at the AR space and are taking to the next level. I'm really excited to see where they go with it, i watch my kids daily enjoying the technology of AR without even knowing it and they are going to be the generation that doesn't know the difference between life with it or without it.