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Who thought that AR behind Pokemon Go was a gimmick?

These are just amazing stats, i love it when there is a game changer that takes a piece of tech and puts it in the mainstream. We are loving the fact that every conversation we are having with our clients at Rush has something to do with Pokemon Go, everyone is keen on AR now and finally it has arrived.

Yes there is so much hype but this really shows that a great thought, a powerful handset and smart creative makes for some awesome engagement.

In little under a week, Pokémon Go has: Reached the top of the iOS and Android app stores - Is reportedly driving over $1.6 million dollars a day from the iTunes store alone - Is about to surpass Twitter for number of active daily users - Is being played an average of 43 minutes per day, more time spent than on WhatsApp or Instagram So what is the magic behind Pokémon Go? A brand-new technology fueled by savvy investors? No. The game is actually based on seven-year-old augmented reality technology. Investors have focused on virtual reality over the last few years and largely ignored augmented reality. The less-hyped technology has continued to be thought of as having a much larger potential market, but most thought that market was still several years away from being realized.

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