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We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010

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AR = Next wave or not?

Pokemon, Pokemon, Pokemon it's all i am hearing at the moment, i guess I'm no better. What is the actual goodness of AR over the rest, is it really the next wave or not. Potentially yes, it has the use case to be the killer app, however as this article goes into it also has some challenges ahead. What is good is that the experience is actually starting to live up to the creative thinking and we are now see crisp executions of content. As our worlds get more connect, our computer processing gets faster and the reason for data and information becomes more important this has to be the long game surely. We are looking forward to seeing HoloLens and Magic Leap coming to market, we are already working on projects that will naturally evolve into this space and we are extremely excited. Lets go surfing!

The first thing in AR’s favor is that it is always on, so I don’t have to reach into my pocket, flip open the cover, turn on the phone, enter a passcode, launch an app, navigate the UI, enter a query, etc. AR will see what I’m seeing, hear what I’m hearing and infer what I need from cues in the environment. Maps will appear when I get in my car, reminders will appear over people, places and things that I encounter, notifications will wait till I’m not busy, search results will appear as I wonder aloud, foreign languages will be translated on-the-fly, currency converted, instructions provided, etc. Overall information access will be completely seamless. Nice!

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