Pokemon, Pokemon, Pokemon it's all i am hearing at the moment, i guess I'm no better. What is the actual goodness of AR over the rest, is it really the next wave or not. Potentially yes, it has the use case to be the killer app, however as this article goes into it also has some challenges ahead. What is good is that the experience is actually starting to live up to the creative thinking and we are now see crisp executions of content. As our worlds get more connect, our computer processing gets faster and the reason for data and information becomes more important this has to be the long game surely. We are looking forward to seeing HoloLens and Magic Leap coming to market, we are already working on projects that will naturally evolve into this space and we are extremely excited. Lets go surfing!