So on the back of the excitement around Pokemon it is all very interesting timing. The world has been talking about AR for some time now. I have been involved in AR for nearly 10 years when it was first launched back in NZ with the Wellington Zoo in partnership with Saatchi & Saatchi NZ. At Rush we have done a lot of AR and our most famous is with Colenso BBDO and Monteiths when we did the Great NZ Meat pack hunt CLICK HERE

Now though i believe we are on the cusp of an avalanche of new AR initiatives, now we are main stream. So thank you Nintendo and thank you to the likes of Twitter.