So on the back of the excitement around Pokemon it is all very interesting timing. The world has been talking about AR for some time now. I have been involved in AR for nearly 10 years when it was first launched back in NZ with the Wellington Zoo in partnership with Saatchi & Saatchi NZ. At Rush we have done a lot of AR and our most famous is with Colenso BBDO and Monteiths when we did the Great NZ Meat pack hunt CLICK HERE
Now though i believe we are on the cusp of an avalanche of new AR initiatives, now we are main stream. So thank you Nintendo and thank you to the likes of Twitter.
Fresh off of the recent acquisition of Magic Pony Technologies, a machine learning company whose algorithms may have some applications for VR and AR, UploadVR has discovered Twitter has formed a new team focused on VR and AR development. Twitter has hired Alessandro Sabatelli as the Director of VR and AR to “[empower] us all in the spatial computing revolution,” according to his LinkedIn profile.