Contributors

About

We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010

Contact

Statistics

Posts: 407
Reposts: 0

Rush Digital and Heineken give Kiwis the keys to unlock their city

Heineken wanted to take New Zealand nightlife to the next level. So we helped them create an app that unlocks more for you, the more you go out in your city. In collaboration with Saatchi & Saatchi, Rush Digital is proud to present Heineken Live. With over 500 iBeacons installed throughout the country and a completely bespoke CMS built to track how much time users spend at Heineken venues, this world-first is sure to blur the lines even further.

Using information captured by GPS and iBeacons, installed in more than 120 outlets across the country, users accrue two different types of points, Heineken Status Points and Venue Points, each time they go out to a Heineken venue. Points are based on the number of times users are out and within range of an iBeacon.

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.