Heineken wanted to take New Zealand nightlife to the next level. So we helped them create an app that unlocks more for you, the more you go out in your city. In collaboration with Saatchi & Saatchi, Rush Digital is proud to present Heineken Live. With over 500 iBeacons installed throughout the country and a completely bespoke CMS built to track how much time users spend at Heineken venues, this world-first is sure to blur the lines even further.
Using information captured by GPS and iBeacons, installed in more than 120 outlets across the country, users accrue two different types of points, Heineken Status Points and Venue Points, each time they go out to a Heineken venue. Points are based on the number of times users are out and within range of an iBeacon.