We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010



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NUI or Natural User Interface is the future

AR & VR are driving the next evolution of how we interact with user interfaces and our future engagement with the world of tech. We love the world of 'Intuitive Interaction' here at Rush, we have deployed a number of Kinect based projects and we are constantly looking out for new ways to incorporate this NUI world into our creative thinking. 

The NUI era is quickly approaching with the acceleration of Augmented Reality and Virtual Reality technology.  Touch will soon give way to gestures, we’ll be able to interface and control systems by using just our eyes, and most importantly, receptive feedback and response can be performed by a system based on a user’s biometric information and/or reaction. The most significant impact the NUI will have on user interface design and experience is within 3D space.  Whereas the CLI and GUI dealt with 2D interaction, AR and VR hardware requires operating and interacting in 3D space. Interface design will need to incorporate interaction with 3D virtual objects and how navigation occurs within 3D space.

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