Loving this boundary pushing tech by LEVI'S. Teaming up with the Google Advanced Technology & Projects group (ATAP) they've really taking the wearable conceptual thinking to reality. Will be very exciting to see where all of this ends up. Feels like the start of 'Back to the future' type clothing! Oh and they won a Product Design Lions 2016 Grand Prix at Cannes
The latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.