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3 Main Marketing Challenges of VR and how to overcome them

If you're in marketing or content production you've most likely had a client ask you to scope a VR project by now . Unless they were only looking for PR value out the exercise chances are the project didn't get off the ground when they started asking about a tangible ROI on the 6 figure spend they were about to make...

Despite all the hype surrounding VR, there’s still a very real risk of failure; just because “you build it”, doesn’t mean “they will come”.  Mind-blowing technology with all the bells and whistles in the universe (or metaverse) won’t be enough without successfully tackling specific, troubling marketing challenges that have emerged thus far.  VR marketers at firms across both the hardware and content sides need to address these issues quickly, as they pose current risks to widespread market adoption.

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