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We lift barriers between creativity and technology, and converge advanced development into outcome-driven solutions. Pushing boundaries in gaming, digital, and experiential since 2010

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It's about time the ad world welcomed VR into the mix

It's about time, the tech is here and it's time for us as a creative community to take it on, embrace it and enjoy the ride. VR is here to stay so how can we all help find a happy sandpit to play in. BUT let's not do it for the sake of it, let's push the creative boundaries and sell in great VR ideas. I can't wait to see what lies ahead and how the creative community takes on this challenge

As the price of virtual reality headsets like Facebook Inc.’s Oculus Rift and Samsung Electronics Co.’s Gear VR falls, advertising is embracing the technology to sell everything from airline tickets to beer. BMW AG and Volvo AB have created apps that let users simulate driving their automobiles and Ikea of Sweden AB released a program that builds a virtual kitchen. Cannes Debut “People don’t believe and trust in broadcast ads like we used to,’’ said Victoria Buchanan, creative director at ad agency Tribal Worldwide, part of Omnicom Group Inc. “People want to try before they buy or feel before they touch. This is going to be vital in getting people engaged.’’ With sales of virtual reality headsets and software expected to reach $1 billion this year, the technology is a focus of the Cannes Lions International Festival of Creativity

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