Great article here from someone with a financial institution perspective. But it is a good example of how traditional industries are considering the future tech with AR & VR and what can be done with a bit of thought leadership.
We are working across all sorts of industries trying to find the killer experience for VR and AR. It is hard the perfect opportunity but if you take into consideration how much tech we have at our disposal we can literally do anything today!
Imagine having the ability to view a product and the Google results for said product through your glasses’ lens instead of a customary device like your cellphone or laptop. That is the premise of augmented reality, and it’s being fueled by the wide spread availability of smart phones. It’s easy to forget how much computing power is in the devices we carry with us. But consider how applications have already altered how we view reality in the sense of GPS directions and TV consumption. Those powerful pocket devices lead the way to new and different versions of reality.