Even though AR has been around for a good decade or so it has had very slow consumer uptake and the killer app experience is still known. However right before our eyes Snapchat is dragging a generation into AR without us even knowing. As this article states the tech giants of the world from Google, Facebook and even Apple are investigating how to connect our physical and digital worlds together. We at Rush are doing that every day and believe we have become experts at 'Blurring the lines between reality and digital'.